The problem with traditional dry cleaning is a liquid solvent called "perc," short for perchloroethylene. (Despite the moniker, dry cleaning isn't really dry; it just doesn't involve water.) Perc is what dissolves the gunk off of your clothes. It's highly effective without being labor-intensive and unlike the cleaning chemicals of old... it's not likely to burst into flames. That's why cleaners have been using it for the past 50 years.

WE DON’T USE PERC!

People have been concerned about the chemical's health risks since the 1970s. Perchloroethylene (also known as tetrachloroethylene) is considered a toxic air pollutant by the EPA, meaning that it's "known or suspected to cause cancer or other serious health effects."

WE DON’T USE PERC!

BRING YOUR CLOTHES TO ICT CLEANERS FOR A GREEN CLEAN.